8 Must-have Marketing Collateral Items Every Business Needs for Success.
Printed marketing collateral is a fundamental part of a company’s marketing and branding, not only because it’s the most cost and time effective way to reach your ideal customers, but also because it uniquely combines your message with your logo and visual identity. Marketing collateral typically supports your company’s main marketing message and is used after an initial contact has been made. It’s less attention-grabbing and more tangible and enduring. Marketing collateral can include virtually any items that you can use to promote your business.
Here are the top 8 pieces of printed marketing collateral that can help you brand your business, reach new customers and keep existing ones:
Brochures can be one of the most valuable tools a business or organisation can use to promote, inform and sell their products and services. From a simple flyer through to a high-quality multi-page brochure, brochures help you to reach more customers in a memorable and effective way. Brochures can be used to build your brand, sell your products and services and drive traffic to your website. Your brochure will create an impression of professionalism, reliability and a commitment to quality. Brochures are a great marketing tool for any business.
2. Business Cards
Business cards are the simplest leave-behinds for you to utilize. They are also the most versatile, you can hand them out at business and social events, leave with prospects, include with other marketing material, and their size means that you can have them with you always. 72% of people judge the quality of a new contact’s business by the quality of their business card.
With 67% of shoppers turning to catalogues for ideas, websites supported by catalogues yielding 163% more revenue than those not supported by catalogues and 80% of sales generated because someone received a catalogue in the mail, Catalogues are a must have form of marketing collateral for every business. Multichannel Merchant’s survey showed that over 84% of retailers are using catalogues as marketing tools this year and they cited Branding as their No.1 goal. Catalogues give your business the opportunity to present your values, your image, your purpose, your products and your services in a complete and memorable way to the consumer.
4. Company Folders
A company folder can be tailored to suit a variety of purposes – as a take away from a trade show, mailed out to prospective customers or a leave-behind after a sales meeting. Your company folder can include an introduction letter, company fact sheets, articles about your business, your business card, company background information, product and service facts sheets, case studies, testimonials, client list and promotional items.
5. Thank you cards
Build a connection, keep your company in mind, reinforce your brand, grow trust and loyalty, stand apart from your competition – business thank you cards tick all the boxes for effective marketing collateral.
Books may seem an unlikely addition to the list for top performing marketing collateral items, however, a book is the most trusted method of receiving information. Your book can be crafted to establish credibility, increase visibility and generate leads.
7. Coupon postcards
Postcards are affordable and can target specific people or demographics. Coupons encourage people to purchase your products and services. A combination of the two is a highly effective marketing collateral product. A magnet on the back can increase the redemption rate particularly for B2C businesses.
A newsletter that is interesting, informative, attractive and produced on high quality paper will be handed around offices, placed in reception areas and read and re-read many times. Customers will appreciate that you send them newsletters, be aware of the cost and this encourages reciprocity. Newsletters are the ideal way to nurture existing customer relationships.
Would you like more ideas for your marketing collateral? Click through for a downloadable pdf of 100 marketing collateral items that you can use in your business.
The quality of your marketing collateral is part of the branding and marketing of your business. Always use high quality papers and inks and consider including unique finishes and embellishments that will create the right impression of your business to customers and prospects.
Print marketing is typically underutilised by many businesses today. This makes printed marketing collateral the perfect way to stand above your competition and avoid the chaos of online promotions. In this digital world sometimes a physical item can considerably differentiate your business and leave a lasting positive impression on potential customers.
Are you interested in using marketing collateral items to create new customers? Call us today and we can help you with your strategy.
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