And even more ways that using brochures can benefit your business:
The right people get the exact information that they need.
A brochure is an excellent resource for providing specific details about your business – you are able to provide the exact information that is needed to the right people. If you provide a number of products or services you can have a series of brochures that focus on each one individually. This means you can provide a potential client with all the information that they need on a particular product. You can focus on selling to them only what they are interested in without wasting their time or your budget. Compared to a website where customers have to search around for the information they need (and may not find it!), a brochure is a means of providing easy access to the relevant material.
Brochures are tangible and enduring
Customers and potential clients can keep your brochure and then can easily access it when they need it. They can refer to it later and hand it on to others. Having something to touch, keep and pass on to others facilitates a connection with the information they are given. Often people are happy to keep a high quality brochure in their reception area or at their home. Because brochures are small and portable they are easy to pass on to others and one single brochure can reach many prospective customers.
Brochures are affordable marketing
Brochures are a comparatively inexpensive form of marketing. Online advertising is extremely competitive and expensive, you’ll be competing directly with all the providers in your industry. Your brochure, on the other hand, stands alone. Your prospective client can peruse it at their leisure without your competitors vying for their attention. Buying many brochures in bulk may reduce costs. A high quality brochure can be used for months or even years. Comparatively, digital marketing methods need to be constantly adapting which takes time, effort and money.
Brochures can be one of the most effective and versatile marketing and educational tools a business or organization can use to inform customers of their services, products and offers. Brochures are easy and economical to produce and simple to distribute. Brochures are a vital part of any marketing strategy.
It is important that you find a printer who can deliver a high quality brochure, as a cheaply printed brochure eliminates many of the benefits a brochure can give your business. The textures, finishes and paper quality can enhance your brand, with metallic foils, die cuts, embossing, and spot varnishing all adding to the quality of your print materials.